Here are three top tips for a small community group to use Facebook more effectively:

  1. Create Engaging Content:
    • Visual Appeal: Use high-quality images, videos, and graphics. Visual content tends to get more engagement than text-only posts.
    • Storytelling: Share stories that resonate with your audience. Personal stories, success stories, and behind-the-scenes glimpses can be very engaging.
    • Regular Updates: Post consistently to keep your audience engaged and informed. Aim for a mix of content types, such as updates, events, member highlights, and relevant news.
  2. Utilize Facebook Groups:
    • Exclusive Community: Create a private or public group for your community members. This allows for more focused discussions and a sense of belonging.
    • Active Engagement: Encourage members to participate in discussions, share their own content, and connect with each other.
    • Moderation and Value: Ensure the group is well-moderated to maintain a positive environment. Regularly post valuable content, such as tips, resources, and important updates.
  3. Promote Events and Activities:
    • Event Pages: Use Facebook’s event feature to create and promote events. This allows you to track RSVPs, send reminders, and engage with attendees.
    • Boosted Posts: Consider boosting important event posts to reach a larger audience. Even a small budget can significantly increase visibility.
    • Live Streaming: Use Facebook Live to stream events, meetings, or special activities. This helps include members who cannot attend in person and can attract new followers.

Creator & Editor of SooF / Bring The Noise / Bring The Film / Torfaen Talks CIC