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📸 Use Eye-Catching Visuals
Posts with images or videos see significantly higher engagement. Use bright, relevant, and branded visuals to stop the scroll. -
✍️ Keep It Short & Sweet
Get to the point quickly. Posts with 40–80 characters often get more likes and comments than longer ones. -
🗣️ Ask Questions
Prompt conversation with open-ended questions. Example: “What’s your go-to weekend activity?” -
📅 Be Consistent
Post regularly (2–5 times per week) to stay visible. Use a content calendar to plan a mix of updates, stories, and promotions. -
⏰ Post When Your Audience is Online
Use Facebook Insights to identify peak engagement times and schedule posts accordingly. -
📣 Use a Clear Call-to-Action (CTA)
Guide your audience—e.g., “Tell us your thoughts in the comments” or “Share this with a friend who needs to see it!” -
🎥 Go Live or Post Reels
Facebook prioritises live videos and Reels in the feed. Use these for behind-the-scenes content, events, or Q&As. -
👥 Tag People and Pages
Tag relevant individuals or partner pages to increase visibility and encourage sharing. -
📊 Use Polls and Emojis
Polls, reaction-based voting, and emoji sliders are quick and fun ways to encourage participation. -
💬 Engage Back
Respond to comments, answer questions, and like reactions. The more you interact, the more Facebook boosts your reach.
Bonus tip – Don’t overuse hashtags, and emojis – accessibility is key to get the best reach for your content
